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Rexel and Denmans Announce Landmark Partnerships to Electrify Football at All Levels Across the UK
Rexel and Denmans are excited to announce their official partnerships and support for football across the UK, including the English Football League (EFL), The Scottish FA and the Scottish Gas Men's Scottish Cup and key clubs from the Northern Irish Premier League. These monumental partnerships mark a significant milestone for both Rexel and Denmans, aligning our brands with some of the most iconic and exciting football organisations and communities globally.
As the Official Electrical Wholesaler of the EFL, home to 72 clubs across three divisions (the Sky Bet Championship, League One, and League Two) and prestigious competitions like the Carabao Cup and Vertu Trophy, Rexel and Denmans are connecting with millions of passionate fans and communities across the UK. The EFL, renowned for its electrifying matches, passionate supporter bases, deep community connections, and its role in nurturing talent that goes on to shine in the Premier League, stands as a cornerstone of UK football culture.
In Scotland, Rexel branches are proud to align with the Scottish FA, supporting and developing the game at every level. As an official partner of the historic Scottish Gas Men's Scottish Cup, the world’s oldest football competition, we will deliver national reach, cultural credibility, and genuine community engagement across the 130 competing clubs.
In Northern Ireland, Rexel branches in Belfast and Coleraine are partnering with iconic clubs at the heart of their communities. We’re proud to support Coleraine FC, Belfast-based Linfield FC - the current Premiership champions preparing for UEFA Champions League Qualifiers, and local rivals Cliftonville FC, the current Bet McClean Cup holders who will compete in this season’s UEFA Conference League. These partnerships celebrate the pride, heritage, and ambition that define football across Northern Ireland.
“We're incredibly proud to deepen our commitment to football through these significant partnerships. This collaboration goes far beyond the pitch; it's about investing in the heart of our communities, nurturing talent, creating unforgettable experiences and ultimately powering the dreams of individuals and families who live and breathe the game.”
Natalie Moss, Chief Digital Marketing & Transformation Officer, Rexel UK.
These collaborations unlock incredible assets and opportunities for customers and communities.
- The Goal-den Ticket Giveaway: Thousands of match day tickets and VIP hospitality experiences for customers and staff to games across all competitions and major finals.
- Powering Dreams Football Kit Campaign: Together with our customers, we will provide new kits to hundreds of grassroots football clubs, supporting the stars of tomorrow and strengthening local community ties.
- Money-Can’t-Buy Experiences: Trophies and football legends will be visiting our branches throughout the season, offering the chance to win signed kits, match balls, and even the chance to take part in penalty shootouts on the pitch.
Rexel and Denmans are bringing customers closer to the heart of the game. For mums, dads, coaches and all the dedicated football fans who pour their passion into football, this partnership celebrates the incredible commitment and love for the sport.
Let’s embark on this thrilling journey together, as Rexel and Denmans light up and electrify the world of football and power dreams both on and off the pitch!
"With Rexel and Denmans branches situated in the heart of EFL communities, the partnership demonstrates the League's ability to offer on the ground local activation, on a national scale. We're proud to be Rexel and Denmans’ first-ever English football partner and look forward to helping build long-term engagement in our communities between customers, colleagues, Clubs and supporters."
Ben Wright, EFL Chief Commercial Officer.
“We are passionate about the development of every aspect of Scottish football, from a thriving grassroots scene to the senior national teams. Our partners must authentically share our enthusiasm and, from the off, that has clearly been the case with Rexel UK. Like us, they appreciate that the power of football extends far beyond the pitch, to the hearts and minds of communities across the country. We’re excited to have them on board, not only with the Scottish FA in general but as an official partner of the Scottish Gas Men’s Scottish Cup. Our showpiece competition is all about unforgettable moments, and I have no doubt their backing of our domestic game will help unlock a few more of those.”
Brendan Napier, Scottish Football Marketing’s Commercial Director.
CONTACT
PR & Social Lead
Bonnie Jordan
T: +44 (0)7778 359053
E: Bonnie.Jordan@rexel.co.uk